She’s been stuck at $7K/month for 3 years and felt trapped. Discover what shifts when your focus isn’t just on revenue, but on attracting the right clients. Brit had steady income but wasn’t fulfilled. Her funnel worked, but her messaging spoke to the wrong audience. The solution was a simple shift in who she was attracting and what she promised.

  • TL;DR: Brit’s income plateaued despite having clients.
  • Problem: Messaging attracted wrong clients.
  • Solution: Shifted focus to attract the right clients.

Understanding the Real Problem

A profitable business doesn’t guarantee fulfillment. Brit realized having a working funnel and consistent income didn’t mean she was successful. Her messaging was attracting clients from a problematic space, leaving her drained and reluctant to continue.

Defining the Ideal Client

Shift your focus to attract clients that energize you. One-on-one coaching wasn’t fulfilling Brit anymore. She discovered her passion in the “one to many” approach and began enjoying marketing, content creation, and workshops. Shifting her offer to secure relationships helped target clients she truly wanted to work with.

Client Preferences:

  • Secure relationships: Tailor the offer to focus on healthy, thriving relationships.
  • New workshop focus: Aim messaging at clients ready to grow, not heal.

Refining the Funnel and Marketing

Analyzing the funnel can reveal if it matches your client goals. Brit’s existing funnel performed well numerically, but wasn’t attracting her ideal audience. Adjusting her workshop title and ad messaging aimed at more aligned clients could change that.

Her workshops and ads initially focused on “healing,” which inadvertently attracted an audience identifying as broken, not thriving. Repositioning messaging to clients ready for growth and new relationships aligns with her evolved vision.

Frequently asked questions

How can I change my client attraction strategy?

Refocus your messaging to target clients that match your evolved vision. Think about what outcomes your ideal clients seek and reshape your offers and marketing around that.

What do I do if my funnel isn’t attracting the right people?

Examine your ads and workshop themes. Ensure your messaging aligns with the attributes of clients you want to serve. It’s not just about a working funnel; it’s about attracting the right clients through targeted messaging.

Why is working in your “zone of genius” crucial?

Working in your “zone of genius” energizes rather than drains you. By focusing on tasks and clients that light you up, you enjoy your work more and avoid burnout, ensuring long-term success.

Want to attract the right clients and grow your coaching business? Work with us here.