What do you actually do when someone finally pays you to coach them? Most new coaches are terrified of that first high-paying client. What if they don’t get results? After helping over 1,400 coaches start businesses, Zander Fryer has seen that every new coach feels exactly that.

The good news: getting your coaching clients results isn’t luck or talent. It’s a system. Here’s the one HIC has refined over eight years so every session creates real transformation.

Deliver transformation, not information

Your coaching should create transformation, not just hand over information. Information is getting cheaper by the day. Transformation never will. Knowledge isn’t power, execution is. Zander’s first client almost stalled out until he owned the problem, changed the plan, and got the client into action.

Get your clients into action (3 steps)

All action is driven by desire. To move clients without pushing them, work these three levers:

  • Break the paradigm. Prove their current beliefs wrong so they open up to something new.
  • Un-numb their problem and their dream. Most people have gone numb to both. Reconnect them to the pain and the desire, and the gap pulls them into action on its own.
  • Add accountability. Personal, social, and paid. Paid accountability is exactly what coaching is: they pay you to make sure they take the actions they need to.

Make it stick: the RESULT framework

People remember what they teach, so build your training to be taught, not lectured. HIC teaches everything through the RESULT model:

  • R, Relevance: start with why this matters right now.
  • E, Evidence: back it up with proof so the brain’s BS meter relaxes.
  • S, Story: connect it with a real, emotional, relatable story.
  • U, Understand: teach it through one simple model or visual.
  • L, Live it: give them an exercise or challenge to experience it firsthand.
  • T, Teach it: have them share or teach the concept to lock it in.

Coach like a velvet hammer

Real transformation lives at the balance of push and support: soft front, firm back. There are three kinds of coaches, just like parents. The jellyfish is all love and no rules. The brick wall is all rules and no love. The velvet hammer is soft where it needs to be and firm where it counts.

Push someone who doesn’t feel safe and they quit. Support someone but never push and they feel great but never move. Coaching isn’t binary, it’s a spectrum, and learning the right balance for each client at the right time is what takes practice.

Frequently asked questions

How do you get coaching clients results every time?

Focus on transformation over information, get clients into action by breaking their old beliefs and reconnecting them to their desire, make lessons stick by having them teach the material, and balance push with support like a velvet hammer.

What is the RESULT framework in coaching?

It’s a teaching model: Relevance, Evidence, Story, Understand, Live it, Teach it. It turns information into experiences clients actually remember and act on.

Why aren’t my coaching clients taking action?

Usually because they’ve gone numb to their problem and their dream. Reconnect them to both, prove their limiting beliefs wrong, and add real accountability, and they’ll pull themselves into action.

Want the full system to get clients and deliver results every time? Work with us here.